Опыт работы

Мой опыт

Elvis Consulting, worldwide freelance | 2023 – present

• ● Mentoring start-ups and aliate companies, fostering creative innovation and driving creative brand strategies..
• ● Assisting international video production teams, overseeing creative execution from concept to delivery, utilizing emerging technologies to enhance audience engagement in the iGaming industry.
• ● Developing cutting-edge partnership strategies, helping brands secure collaborations that resulted in breakthrough market expansions and innovative product launches.

PMI (now Growe), Ukraine/Cyprus / Creative / Art Director | 2020 – 2023

• Led creative direction for projects from concept to completion in key markets including India, Brazil, Nigeria, and Tanzania, balancing creative innovation with regulatory requirements.
• Developed localized creative content that increased customer engagement by 15%, resulting in higher acquisition conversions and improved brand awareness
• Mentored a diverse team of 20+ creatives (both in-house and outsource), fostering an environment of collaboration and innovation. Developed leadership talent, resulting in 2 internal promotions over two years and 15% improvement in team eciency.
• Introduced a creative testing process, using performance data to refine messaging and visuals, resulting in a 10% improvement in campaign performance.
• Directed and optimized the video production workflow, ensuring seamless execution of high-quality creative content.
• Managed relationships with senior stakeholders, aligning creative direction with business goals. Oversaw budgeting and resource allocation for video projects, managing budgets of up to €500K annually, ensuring cost-eective production.

Favbet, Ukraine / Brand Lead | 2019 – 2020

• Led the creative and brand strategy that elevated the brand to a top 2 national ranking, ensuring consistent brand identity across all touchpoints, including media, design, and product teams.
• Collaborated with stakeholders to test, optimize, and implement creative concepts, aligning with ambitious project goals and evolving market demands.
• Managed a €300K+ creative budget, ensuring optimal resource use and strict compliance with industry regulations, delivering impactful on-brand video campaigns.
• Facilitated cross-functional collaboration with legal, product, and media departments, ensuring seamless execution of campaigns aligned with brand values and regulatory standard 

Достижения

I stand for making complexity simple and simplicity intelligent. Dynamic and results-oriented Creative Director with over 10 years of global experience leading creative strategies for top-tier brands across regulated and emerging markets in Asia, the Americas, Africa, and Europe. Expert in adapting creative strategies to meet the regulatory demands of diverse markets, including iGaming. Proven expertise in crafting award-winning campaigns, leading cross-functional teams, and driving brand growth through data-driven insights. Recognized for excellence at the International Brilliance Awards, EGR. Adept at balancing creative innovation with regulatory compliance and strategic business objectives. 

Ожидания

Хочу применить свой опыт в рекламе для агентств и компаний, развивающих направления траффика.

Мастер создания брендов в различных гео: Превращаю обычные серые и черные бренды в белые бизнес-инструменты, которые выделяются на рынке и привлекают внимание целевой аудитории.

Опыт работы в лидирующих компаниях: В Favbet и PMI (Growe) успешно управлял перфоманс и бренд-проектами, возглавлял команды стримов, креатива и брендинга, достигая выдающихся результатов и повышая узнаваемость бренда.