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expla(ex. Cpamatica)

Jul 2023 — now

Senior marketing manager

Responsibilities

• Managing internal Marketing Team (Affiliate/Media Buying)
• Running ROI positive large-scale performance marketing campaigns for mobile and web (Europe and T1)
• Acquirement, development and negotiation with new and existing partners ROI-positive marketing scale-up from scratch
• Working closely with Product and Business Intelligence teams to ensure the accuracy of the marketing data, product optimisation, and maintaining product competitiveness;
• Working closely with Product- and Marketing Design units to ensure the UX/UI trends compliance and stable visual marketing materials production (creatives, landings, etc.);
• Proven track record in successfully launching entirely new partners from the ground up 

Achievements

• Developed and implemented a comprehensive marketing strategy that resulted ROI positive marketing scale-up (x3) in line with OKR goals in 5 months
• Development of an successful Affiliate / CPC buying partners pool from scratch
• Established a system of reports to evaluate and analyse traffic performance 



Genesis (RnD project)                           

Apr 2021 — Jul 2023

Head of Partnership

Responsibilities

• Developed and implemented a comprehensive partnership strategy
• Building strategic partnerships with key industry players
• Building interactions with marketing team for demand & supply product balance, planning of supply in accordance with marketing team potential
• Building Partnership department strategy, conducting KPIs for team members
• Conducting market analysis and research of agencies service (LATAM, Asian,
• Slavic countries)
• Worked to improve existing product by implementing innovative features and improving user experience. Building onboarding system in app for partners

Achievements

• Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
• Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
• Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
• Established a new admin system for partners
• Optimised app performance for partners                         

Appflame Web division      

May 2019 — Apr 2021

Media buyer

Responsibilities

• Market research to identify new business partners
• Responsible for negotiation of business terms & contracts with new and current business partners for CPA / CPC / CPM models
• Working closely with Business Intelligence, Analytics and Product teams to ensure the accuracy of the marketing data and product optimization
• Working closely with in-house Design dept to meet the technical and compliance requirements during the creatives production process

Achievements

• ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
• Increased profitability of unprofitable partners: reached ROI +120%  

Enixan Entertainment                           

Sep 2018 — May 2019

Marketing manager

• Search and attraction of new partners
• Working with advertisers, account managers and coordinating work processes
• Marketing strategies management Project process improvement

IDBTrades                                          

Feb 2018 — Aug 2018

Business development manager

• Analysis of market of securities, currency pairs and crypto- currencies
• Expansion of customer base
• Deal with foreign customers

Vartis                                                  

Sep 2017 — Jan 2018

Sales manager

• Analysis of metal market
• Negotiating and forming legal contracts
• Measuring the increase in earning capacity of a company

Досягнення

expla(ex. Cpamatica)

Jul 2023 — now

Marketing manager

Achievements

• Developed and implemented a comprehensive marketing strategy that resulted in a 40% increase in gross profit.
• Established a system of reports to evaluate and analyse traffic performance
• Since my joining the team, traffic volumes increased by 100% with positive ROI for 5 months
• Creating a marketing strategy that enabled us to achieve these results.

Genesis                           

Apr 2021 — Jul 2023

Head of Partnership

Achievements

• Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
• Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
• Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
• Established a new admin system for partners
• Optimised app performance for partners                           

Appflame Web division      

May 2019 — Apr 2021

Media buyer

Achievements

• ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
• Increased profitability of unprofitable partners: reached ROI +120% 

Очікування

• Minimal bureaucracy: I am looking for a role where there is a streamlined decision-making process and a focus on efficiency.
• Results-oriented: I thrive in an environment where the emphasis is on achieving tangible outcomes and meeting targets.
• Adequate team: I am seeking a supportive and collaborative team where individuals work together towards common goals.