Назад

Danylo

Performance Marketing | Media Buying | Global Product Development | Business Development

Experienced marketing professional with a proven track record in managing advertising budgets exceeding $150,000. Skilled in business development, partnership building, and strategic planning. Played a key role in creating business strategies and developing marketing strategies. Highly proficient in team building and management. Possess strong business acumen and analytical skills.

Навички

Категорія

Team Lead Media Buyer Affiliate Manager Business developer Team Lead media buying COO Marketer

Вертикаль

Dating Adult

Гео

Tier 1 Tier 2

Навички

Управління командою Аналіз конкурентів Арбітраж трафіку

Мови

Англійська

Upper Intermediate (B2)

Український

Носій

Російська

Носій

Досвід роботи

Мій досвід

expla(ex. Cpamatica)

Jul 2023 — now

Senior marketing manager

Responsibilities

  • Managing internal Marketing Team (Affiliate/Media Buying)
  • Running ROI positive large-scale performance marketing campaigns for mobile and web (Europe and T1)
  • Acquirement, development and negotiation with new and existing partners ROI-positive marketing scale-up from scratch
  • Working closely with Product and Business Intelligence teams to ensure the accuracy of the marketing data, product optimisation, and maintaining product competitiveness;
  • Working closely with Product- and Marketing Design units to ensure the UX/UI trends compliance and stable visual marketing materials production (creatives, landings, etc.);
  • Proven track record in successfully launching entirely new partners from the ground up 

Achievements

  • Developed and implemented a comprehensive marketing strategy that resulted ROI positive marketing scale-up (x3) in line with OKR goals in 5 months
  • Development of an successful Affiliate / CPC buying partners pool from scratch
  • Established a system of reports to evaluate and analyse traffic performance 



Genesis (RnD project)                           

Apr 2021 — Jul 2023

Head of Partnership

Responsibilities

  • Developed and implemented a comprehensive partnership strategy
  • Building strategic partnerships with key industry players
  • Building interactions with marketing team for demand & supply product balance, planning of supply in accordance with marketing team potential
  • Building Partnership department strategy, conducting KPIs for team members
  • Conducting market analysis and research of agencies service (LATAM, Asian,
  • Slavic countries)
  • Worked to improve existing product by implementing innovative features and improving user experience. Building onboarding system in app for partners

Achievements

  • Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
  • Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
  • Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
  • Established a new admin system for partners
  • Optimised app performance for partners                         


Appflame Web division      

May 2019 — Apr 2021

Media buyer

Responsibilities

  • Market research to identify new business partners
  • Responsible for negotiation of business terms & contracts with new and current business partners for CPA / CPC / CPM models
  • Working closely with Business Intelligence, Analytics and Product teams to ensure the accuracy of the marketing data and product optimization
  • Working closely with in-house Design dept to meet the technical and compliance requirements during the creatives production process

Achievements

  • ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
  • Increased profitability of unprofitable partners: reached ROI +120%  


Enixan Entertainment                           

Sep 2018 — May 2019

Marketing manager

  • Search and attraction of new partners
  • Working with advertisers, account managers and coordinating work processes
  • Marketing strategies management Project process improvement


IDBTrades                                          

Feb 2018 — Aug 2018

Business development manager

  • Analysis of market of securities, currency pairs and crypto- currencies
  • Expansion of customer base
  • Deal with foreign customers


Vartis                                                  

Sep 2017 — Jan 2018

Sales manager

  • Analysis of metal market
  • Negotiating and forming legal contracts
  • Measuring the increase in earning capacity of a company

Досягнення

expla(ex. Cpamatica)

Jul 2023 — now

Marketing manager

Achievements

  • Developed and implemented a comprehensive marketing strategy that resulted in a 40% increase in gross profit.
  • Established a system of reports to evaluate and analyse traffic performance
  • Since my joining the team, traffic volumes increased by 100% with positive ROI for 5 months
  • Creating a marketing strategy that enabled us to achieve these results.


Genesis                           

Apr 2021 — Jul 2023

Head of Partnership

Achievements

  • Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
  • Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
  • Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
  • Established a new admin system for partners
  • Optimised app performance for partners                           


Appflame Web division      

May 2019 — Apr 2021

Media buyer

Achievements

  • ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
  • Increased profitability of unprofitable partners: reached ROI +120% 

Очікування

  • Minimal bureaucracy: I am looking for a role where there is a streamlined decision-making process and a focus on efficiency.
  • Results-oriented: I thrive in an environment where the emphasis is on achieving tangible outcomes and meeting targets.
  • Adequate team: I am seeking a supportive and collaborative team where individuals work together towards common goals.

Danylo

Performance Marketing | Media Buying | Global Product Development | Business Development

Ім'я

Danylo

CheckDecagramIcon

Зарплата

$3500

Досвід роботи

Від 5 років

Experienced marketing professional with a proven track record in managing advertising budgets exceeding $150,000. Skilled in business development, partnership building, and strategic planning. Played a key role in creating business strategies and developing marketing strategies. Highly proficient in team building and management. Possess strong business acumen and analytical skills.

Тип зайнятості

Повна · Часткова · Проектна

Характер роботи

Гібрид · Віддалено

Країна

Україна

Навички

Категорія

Team Lead Media Buyer Affiliate Manager Business developer Team Lead media buying COO Marketer

Вертикаль

Dating Adult

Гео

Tier 1 Tier 2

Навички

Управління командою Аналіз конкурентів Арбітраж трафіку

Мови

Англійська

Upper Intermediate (B2)

Український

Носій

Російська

Носій

Досвід роботи

Мій досвід

expla(ex. Cpamatica)

Jul 2023 — now

Senior marketing manager

Responsibilities

  • Managing internal Marketing Team (Affiliate/Media Buying)
  • Running ROI positive large-scale performance marketing campaigns for mobile and web (Europe and T1)
  • Acquirement, development and negotiation with new and existing partners ROI-positive marketing scale-up from scratch
  • Working closely with Product and Business Intelligence teams to ensure the accuracy of the marketing data, product optimisation, and maintaining product competitiveness;
  • Working closely with Product- and Marketing Design units to ensure the UX/UI trends compliance and stable visual marketing materials production (creatives, landings, etc.);
  • Proven track record in successfully launching entirely new partners from the ground up 

Achievements

  • Developed and implemented a comprehensive marketing strategy that resulted ROI positive marketing scale-up (x3) in line with OKR goals in 5 months
  • Development of an successful Affiliate / CPC buying partners pool from scratch
  • Established a system of reports to evaluate and analyse traffic performance 



Genesis (RnD project)                           

Apr 2021 — Jul 2023

Head of Partnership

Responsibilities

  • Developed and implemented a comprehensive partnership strategy
  • Building strategic partnerships with key industry players
  • Building interactions with marketing team for demand & supply product balance, planning of supply in accordance with marketing team potential
  • Building Partnership department strategy, conducting KPIs for team members
  • Conducting market analysis and research of agencies service (LATAM, Asian,
  • Slavic countries)
  • Worked to improve existing product by implementing innovative features and improving user experience. Building onboarding system in app for partners

Achievements

  • Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
  • Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
  • Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
  • Established a new admin system for partners
  • Optimised app performance for partners                         


Appflame Web division      

May 2019 — Apr 2021

Media buyer

Responsibilities

  • Market research to identify new business partners
  • Responsible for negotiation of business terms & contracts with new and current business partners for CPA / CPC / CPM models
  • Working closely with Business Intelligence, Analytics and Product teams to ensure the accuracy of the marketing data and product optimization
  • Working closely with in-house Design dept to meet the technical and compliance requirements during the creatives production process

Achievements

  • ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
  • Increased profitability of unprofitable partners: reached ROI +120%  


Enixan Entertainment                           

Sep 2018 — May 2019

Marketing manager

  • Search and attraction of new partners
  • Working with advertisers, account managers and coordinating work processes
  • Marketing strategies management Project process improvement


IDBTrades                                          

Feb 2018 — Aug 2018

Business development manager

  • Analysis of market of securities, currency pairs and crypto- currencies
  • Expansion of customer base
  • Deal with foreign customers


Vartis                                                  

Sep 2017 — Jan 2018

Sales manager

  • Analysis of metal market
  • Negotiating and forming legal contracts
  • Measuring the increase in earning capacity of a company

Досягнення

expla(ex. Cpamatica)

Jul 2023 — now

Marketing manager

Achievements

  • Developed and implemented a comprehensive marketing strategy that resulted in a 40% increase in gross profit.
  • Established a system of reports to evaluate and analyse traffic performance
  • Since my joining the team, traffic volumes increased by 100% with positive ROI for 5 months
  • Creating a marketing strategy that enabled us to achieve these results.


Genesis                           

Apr 2021 — Jul 2023

Head of Partnership

Achievements

  • Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
  • Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
  • Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
  • Established a new admin system for partners
  • Optimised app performance for partners                           


Appflame Web division      

May 2019 — Apr 2021

Media buyer

Achievements

  • ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
  • Increased profitability of unprofitable partners: reached ROI +120% 

Очікування

  • Minimal bureaucracy: I am looking for a role where there is a streamlined decision-making process and a focus on efficiency.
  • Results-oriented: I thrive in an environment where the emphasis is on achieving tangible outcomes and meeting targets.
  • Adequate team: I am seeking a supportive and collaborative team where individuals work together towards common goals.