Полная · Частичная · Проектная
Гибрид · Удаленно
Україна
Навыки
Team Lead Media Buyer Affiliate Manager Business developer Team Lead media buying COO Marketer
Управление командой Анализ конкурентов Арбитраж трафика
Опыт работы
Мой опыт
expla(ex. Cpamatica)
Jul 2023 — now
Senior marketing manager
Responsibilities
- Managing internal Marketing Team (Affiliate/Media Buying)
- Running ROI positive large-scale performance marketing campaigns for mobile and web (Europe and T1)
- Acquirement, development and negotiation with new and existing partners ROI-positive marketing scale-up from scratch
- Working closely with Product and Business Intelligence teams to ensure the accuracy of the marketing data, product optimisation, and maintaining product competitiveness;
- Working closely with Product- and Marketing Design units to ensure the UX/UI trends compliance and stable visual marketing materials production (creatives, landings, etc.);
- Proven track record in successfully launching entirely new partners from the ground up
Achievements
- Developed and implemented a comprehensive marketing strategy that resulted ROI positive marketing scale-up (x3) in line with OKR goals in 5 months
- Development of an successful Affiliate / CPC buying partners pool from scratch
- Established a system of reports to evaluate and analyse traffic performance
Genesis (RnD project)
Apr 2021 — Jul 2023
Head of Partnership
Responsibilities
- Developed and implemented a comprehensive partnership strategy
- Building strategic partnerships with key industry players
- Building interactions with marketing team for demand & supply product balance, planning of supply in accordance with marketing team potential
![](//:0)
- Building Partnership department strategy, conducting KPIs for team members
![](//:0)
- Conducting market analysis and research of agencies service (LATAM, Asian,
![](//:0)
- Slavic countries)
- Worked to improve existing product by implementing innovative features and improving user experience. Building onboarding system in app for partners
Achievements
- Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
- Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
- Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
- Established a new admin system for partners
- Optimised app performance for partners
Appflame Web division
May 2019 — Apr 2021
Media buyer
Responsibilities
- Market research to identify new business partners
- Responsible for negotiation of business terms & contracts with new and current business partners for CPA / CPC / CPM models
- Working closely with Business Intelligence, Analytics and Product teams to ensure the accuracy of the marketing data and product optimization
- Working closely with in-house Design dept to meet the technical and compliance requirements during the creatives production process
Achievements
- ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
- Increased profitability of unprofitable partners: reached ROI +120%
Enixan Entertainment
Sep 2018 — May 2019
Marketing manager
- Search and attraction of new partners
![](//:0)
- Working with advertisers, account managers and coordinating work processes
![](//:0)
- Marketing strategies management Project process improvement
IDBTrades
Feb 2018 — Aug 2018
Business development manager
- Analysis of market of securities, currency pairs and crypto- currencies
![](//:0)
- Expansion of customer base
- Deal with foreign customers
Vartis
Sep 2017 — Jan 2018
Sales manager
- Analysis of metal market
- Negotiating and forming legal contracts
- Measuring the increase in earning capacity of a company
Достижения
expla(ex. Cpamatica)
Jul 2023 — now
Marketing manager
Achievements
- Developed and implemented a comprehensive marketing strategy that resulted in a 40% increase in gross profit.
- Established a system of reports to evaluate and analyse traffic performance
- Since my joining the team, traffic volumes increased by 100% with positive ROI for 5 months
- Creating a marketing strategy that enabled us to achieve these results.
Genesis
Apr 2021 — Jul 2023
Head of Partnership
Achievements
- Optimised partners structure(DAU +300% in 3 months), resulting in increased user acquisition and revenue growth
- Established a system of metrics to evaluate and analyse partners (agencies) effectiveness
- Negotiated and closed high-value partnership deals, increasing brand visibility and driving customer engagement
- Established a new admin system for partners
- Optimised app performance for partners
Appflame Web division
May 2019 — Apr 2021
Media buyer
Achievements
- ROI-positive marketing scale-up from scratch in-line with KPI goals in TIER1
- Increased profitability of unprofitable partners: reached ROI +120%
Ожидания
- Minimal bureaucracy: I am looking for a role where there is a streamlined decision-making process and a focus on efficiency.
- Results-oriented: I thrive in an environment where the emphasis is on achieving tangible outcomes and meeting targets.
- Adequate team: I am seeking a supportive and collaborative team where individuals work together towards common goals.